The psychological portrait as a tool to improve the subjective well-being of the client in the context of personal sales

The definition of the concept of relationship marketing is discussed. The notion of personal sale, which emphasizes the importance of knowing the psychology of customers, the ability to demonstrate significant competence and knowledge of modern techniques in sales by the seller is represented. The t...

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Bibliographic Details
Main Authors: Kiseleva Elena S., Yeryomin Vasily V., Yakimenko ElenaV., Krakoveckaya Inna V., Berkalov Sergey V.
Format: Article
Language:English
Published: EDP Sciences 2016-01-01
Series:SHS Web of Conferences
Online Access:http://dx.doi.org/10.1051/shsconf/20162801122