Investigation the Relationship among Mobile Value-added Services Quality, Customer Satisfaction and the Continuance Intention: Case Study, Hamrah Avval Operator
<p>Understanding the antecedents and consequences of customer satisfaction in the mobile communications market is important. This study explores the effects of service quality, trust and perceived value on customer satisfaction, which, in turn, affects continuance intention of mobile services....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2013-04-01
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| Series: | International Journal of Information Science and Management |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/219 |