Explaining Crossmodal Correspondences Between Colours and Tastes

For centuries, if not millennia, people have associated the basic tastes (e.g., sweet, bitter, salty, and sour) with specific colours. While the range of tastes may have changed, and the reasons for wanting to connect the senses in this rather surprising way have undoubtedly differed, there would ne...

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Bibliographic Details
Main Authors: Charles Spence, Carmel A. Levitan
Format: Article
Language:English
Published: SAGE Publishing 2021-06-01
Series:i-Perception
Online Access:https://doi.org/10.1177/20416695211018223