Designing persuasive health materials using processing fluency: a literature review

Designing persuasive health materials using processing fluency: a literature review

Abstract Background Health materials to promote health behaviors should be readable and generate favorable evaluations of the message. Processing fluency (the subjective experience of ease with which people process information) has been increasingly studied over the past decade. In this review, we e...

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Bibliographic Details
Main Authors: Tsuyoshi Okuhara, Hirono Ishikawa, Masahumi Okada, Mio Kato, Takahiro Kiuchi
Format: Article
Language:English
Published: BMC 2017-06-01
Series:BMC Research Notes
Subjects:
Processing fluency
Health literacy
Health information
Health materials
Health education
Readability
Online Access:http://link.springer.com/article/10.1186/s13104-017-2524-x

Internet

http://link.springer.com/article/10.1186/s13104-017-2524-x

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