Ethical aspect price decision making
Price decision making in a marketing program framework creatings is a complicated and delicated part of marketing management, especially to keep in sight culminating of mass external factors. In a market economies price policy as a marketing mix instrument rarely is regulated by the law, which openi...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703071G.pdf |