The Intertextuality in advertising ads: analyzing the explicit and implicit forms / A Intertextualidade em anúncios publicitários: analisando as formas explícita e implícita
Based on the theoretical assumptions of Textual Linguistics (TL), from a qualitative investigation, we seek in this article to analyze intertextuality, with a bias in intergenericity, in advertisements. In order to better understand the explicit and implicit forms of intertextuality found in the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual de Alagoas
2019-01-01
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| Series: | Diversitas Journal |
| Subjects: | |
| Online Access: | http://periodicos.ifal.edu.br/diversitas_journal/article/view/699 |