PARTICULARITIES OF MODERN PHARMACEUTICAL PROMOTION

PARTICULARITIES OF MODERN PHARMACEUTICAL PROMOTION

<p>Pharmaceutical products market is one of the most saturated consumers’ markets. Characteristic features of it are: high competition, fierce struggle for the customer, specific technologies of promotion. In conditions of globalization and increase in competition both in world pharmaceutical...

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Bibliographic Details
Main Author: Юрий Владимирович Тарасов
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2014-02-01
Series:Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:
pharmaceutical promotion, advertising, indoor-advertising, personal sales, intensification of sales, public relations, hot line, synthetic elements of marketing communications, pharmaceutical exhibitions, packing of pharmaceutical goods
Online Access:http://journal-s.org/index.php/sisp/article/view/1501

Internet

http://journal-s.org/index.php/sisp/article/view/1501

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