FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING
This article discusses the functional aspect of verbal self-affirmation in advertising. The main attention is paid to the practical application of verbal manipulation to recipient as part of the verbal filling of advertising materials. The verbal self-affirmation strategy, which is used to convince...
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Marina Sokolova Publishings
2020-09-01
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| Series: | Russian Linguistic Bulletin |
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| Online Access: | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/90-93.pdf |
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doaj-526890b567704455a3351d5c241e384b2021-04-02T18:17:25ZengMarina Sokolova PublishingsRussian Linguistic Bulletin2313-02882411-29682020-09-0120203 (23)909310.18454/RULB.2020.23.3.310.18454/RULB.2020.23.3.3FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISINGLimarova, E.V.0All-Russian State University of Cinematography named after S. A. GerasimovThis article discusses the functional aspect of verbal self-affirmation in advertising. The main attention is paid to the practical application of verbal manipulation to recipient as part of the verbal filling of advertising materials. The verbal self-affirmation strategy, which is used to convince the addressee about the need for consumer actions, is examined in detail. The relevance of this study lies in the study of verbal manipulation in the framework of advertising discourse, since this topic is not sufficiently studied by modern linguistic science.http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/90-93.pdfverbal self-affirmationverbal manipulationverbal strategiesadvertising discourseвербальное самоутверждениевербальная манипуляциявербальные стратегиирекламный дискурс |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Limarova, E.V. |
| spellingShingle |
Limarova, E.V. FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING Russian Linguistic Bulletin verbal self-affirmation verbal manipulation verbal strategies advertising discourse вербальное самоутверждение вербальная манипуляция вербальные стратегии рекламный дискурс |
| author_facet |
Limarova, E.V. |
| author_sort |
Limarova, E.V. |
| title |
FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING |
| title_short |
FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING |
| title_full |
FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING |
| title_fullStr |
FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING |
| title_full_unstemmed |
FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING |
| title_sort |
functional aspect of verbal self-affirmation in advertising |
| publisher |
Marina Sokolova Publishings |
| series |
Russian Linguistic Bulletin |
| issn |
2313-0288 2411-2968 |
| publishDate |
2020-09-01 |
| description |
This article discusses the functional aspect of verbal self-affirmation in advertising. The main attention is paid to the practical application of verbal manipulation to recipient as part of the verbal filling of advertising materials. The verbal self-affirmation strategy, which is used to convince the addressee about the need for consumer actions, is examined in detail. The relevance of this study lies in the study of verbal manipulation in the framework of advertising discourse, since this topic is not sufficiently studied by modern linguistic science. |
| topic |
verbal self-affirmation verbal manipulation verbal strategies advertising discourse вербальное самоутверждение вербальная манипуляция вербальные стратегии рекламный дискурс |
| url |
http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/90-93.pdf |
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AT limarovaev functionalaspectofverbalselfaffirmationinadvertising |
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