FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING
This article discusses the functional aspect of verbal self-affirmation in advertising. The main attention is paid to the practical application of verbal manipulation to recipient as part of the verbal filling of advertising materials. The verbal self-affirmation strategy, which is used to convince...
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| Format: | Article |
| Language: | English |
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Marina Sokolova Publishings
2020-09-01
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| Series: | Russian Linguistic Bulletin |
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| Online Access: | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/90-93.pdf |