The Concept and Essence of the Mental Model of Enterprise in the Era of Social Transformations in Business
The article is aimed at researching and formulating the concept of «mental model of business» as an integrating factor of individual perceptions, values and experience of its interest groups. Analyzing the works on psychology, it was found that individual mental models determine the nature of decisi...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-07-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-7_0-pages-319_324.pdf |