SOCIAL SHOPPING RELATIONSHIP MANAGEMENT ON SOCIAL E-COMMERCE IN INDONESIA

Abstract: The phenomenon of online shopping and business start-ups are rising in Indonesia, and one of the results of this movement is a new form of e-commerce—social shopping—which combines two online activities: social networking and online shopping. Manuscript type: Case Studies Research Ai...

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Bibliographic Details
Main Authors: Marza Riyandika Nugraha, Ujang Sumarwan, Lilik Noor Yulianti
Format: Article
Language:English
Published: Universitas Indonesia 2018-06-01
Series:Asean Marketing Journal
Subjects:
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/10629/67546347