Internet como herramienta de creación de valor en sectores maduros. El caso de los productores y distribuidores cerámicos en España
The creation of differentiated products is one of the challenges that traditional sectors are focused on, as well as the aptitude to provide value added services in order to ensure value and customer fidelity. Information technologies, and specially Internet, play a relevant role but, what can be th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2009-12-01
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| Series: | Boletín de la Sociedad Española de Cerámica y Vidrio |
| Subjects: | |
| Online Access: | http://ceramicayvidrio.revistas.csic.es/index.php/ceramicayvidrio/article/view/87/86 |