Self-Service Technology Service Quality: Building Loyalty and Intention Through Technology Trust in Pakistani Service Sector
Self-service technologies (SSTs) fervently impact customer’s interaction with service firms to foster positive outcomes. This study intends to inspect the impact of SSTs service quality on loyalty and behavioral intention of Pakistani SSTs users directly and indirectly through technology trust. By u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020924412 |