THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND

THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND

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In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brand...

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Bibliographic Details
Main Authors: R. Andreeva, O. Sinyaeva
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2017-07-01
Series:Вестник университета
Subjects:
branding
territory’s brand
events
project management
prince2 method
Online Access:https://vestnik.guu.ru/jour/article/view/768
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spelling doaj-51c73ff814dd48ae8c1e63f407489ee62021-10-02T06:22:32ZrusPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-07-0107-83441768THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRANDR. Andreeva0O. Sinyaeva1ФГБОУ ВО «Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации»ФГБОУ ВО «Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации»In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied.https://vestnik.guu.ru/jour/article/view/768brandingterritory’s brandeventsproject managementprince2 method
collection DOAJ
language Russian
format Article
sources DOAJ
author R. Andreeva
O. Sinyaeva
spellingShingle R. Andreeva
O. Sinyaeva
THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
Вестник университета
branding
territory’s brand
events
project management
prince2 method
author_facet R. Andreeva
O. Sinyaeva
author_sort R. Andreeva
title THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_short THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_full THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_fullStr THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_full_unstemmed THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_sort role of project management in the creation and development of the territory’s brand
publisher Publishing House of the State University of Management
series Вестник университета
issn 1816-4277
2686-8415
publishDate 2017-07-01
description In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied.
topic branding
territory’s brand
events
project management
prince2 method
url https://vestnik.guu.ru/jour/article/view/768
work_keys_str_mv AT randreeva theroleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand
AT osinyaeva theroleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand
AT randreeva roleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand
AT osinyaeva roleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand
_version_ 1716858217699475456

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