THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brand...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2017-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/768 |