L’affirmation du tequila, référence identitaire, succès commercial et première « Indication Géographique » du Mexique

During the last decades, tequila has become important as an identity reference officially recognized for the creation of a « geographical Identity », as well as for the considerable development of its consumption. Slowly, tequila becomes one of the world’s best known drinks, even if it’s mainly dran...

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Bibliographic Details
Main Authors: Margarita Franco Gordo, Jean-Christian Tulet
Format: Article
Language:Spanish
Published: Presses Universitaires du Mirail 2010-12-01
Series:Caravelle
Subjects:
Online Access:http://journals.openedition.org/caravelle/7333