STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and trav...

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Bibliographic Details
Main Authors: Ade Prawita Sari, I Made Kusuma Negara, I Wayan Suardana
Format: Article
Language:Indonesian
Published: Universitas Udayana 2016-07-01
Series:Jurnal IPTA
Subjects:
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/22529