Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication
Word-of-Mouth (WOM) is recognized as a powerful marketing instrument. Its importance as a communication mechanism has widely explored and established in influencing purchase decision in the consumer behaviour domain (e.g., Gilly et al. 1998; Herr et al. 1991; Wilson 1991). WOM was recognized as an i...
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| Format: | Article |
| Language: | English |
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Sciendo
2010-12-01
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| Series: | Review of Economic and Business Studies |
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| Online Access: | http://rebs.ro/resource/Rebs_6/Research%20Paper/KAUTISH,P-%20EMPIRICAL%20STUDY%20ON%20INFLUENCE%20OF%20EXTRAVERSION%20ON%20CONSUMER%20PASSION.pdf |