Trends in the Use of New-Media Marketing in U.S. Ornamental Horticulture Industries

Trends in the Use of New-Media Marketing in U.S. Ornamental Horticulture Industries

Ornamental horticulture businesses in the United States (U.S.) face challenges to stay economically viable, particularly in rural areas. Marketing with new-media tools (e.g., websites, HTML newsletters, social media, and blogs) has the potential to increase sales over traditional methods of advertis...

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Bibliographic Details
Main Authors: Hikaru H. Peterson, Cheryl R. Boyer, Lauri M. Baker, Becatien H. Yao
Format: Article
Language:English
Published: MDPI AG 2018-10-01
Series:Horticulturae
Subjects:
ornamental horticulture businesses
nurseries
garden centers
landscape businesses
social media
marketing costs
Online Access:http://www.mdpi.com/2311-7524/4/4/32

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http://www.mdpi.com/2311-7524/4/4/32

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