Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang
This research aims to determine the internal and external conditions of Wawasan Newspaper based on SWOT analysis in maintaining market share in Semarang. This uses descriptive research type with quantitative approach through three stages of strategy formulation, namely: the input stage, the matching...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2020-06-01
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| Series: | Journal of Economic Education |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/sju/index.php/jeec/article/view/37603 |