Is this the end of the conventional advertising in TV broadcasting?
In this essay we explore some basic historical and economic aspects related to the TV advertising industry. Our main goal is to focus on old and new commercial formats that were created with the TV popularization in western societies in general. In this context we approach the promotional tool of...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal da Bahia
2010-07-01
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| Series: | Contemporanea : Revista de Comunicação e Cultura |
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| Online Access: | http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/4043/3380 |