THE EFFECT OF BEAUTY INFLUENCER, LIFESTYLE, BRAND IMAGE AND HALAL LABELIZATION TOWARDS HALAL COSMETICAL PURCHASING DECISIONS
This study aims to determine the effect of beauty influencers, lifestyle, brand image and halal labelling on purchasing decisions for halal cosmetics. In this study using a quantitative method with cross sectional analysis. The variable measurement scale is done using a likert scale. The sample in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2019-12-01
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| Series: | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| Online Access: | https://e-journal.unair.ac.id/JEBIS/article/view/14704 |