PENGARUH INSTITUTIONAL IMAGE TERHADAP STUDENTS LOYALTY MELALUI WORD OF MOUTH DI UNISSULA SEMARANG
The purpose of this paper is to investigate the impact of institutional image on students loyalty trough word of mouth at Sultan Agung Islamic University. The type of research used in this study is hypothesis testing. The instrument used in this study was a questionnaire. After distributing the rele...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Trisakti
2018-01-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Subjects: | |
| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2094 |