Customer satisfaction of modern and revolutionary services as a reflection of loyalty

• Main Author: Dašić Danijela
• Format: Article
• Language: English
• Published: University of Novi Sad - Faculty of Economics, Subotica 2015-01-01
• Series: Anali Ekonomskog fakulteta u Subotici
• Subjects: bank; globalization; technology; service; marketing
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534323D.pdf
• ISSN: 0350-2120; 2683-4162

In terms of globalization and competition, the business concept of a bank, based on respecting the needs and requirements of users of banking services, is becoming a requirement for survival, growth and development of banks. A well-designed and adequately applied concept of modern marketing in banks, which must keep pace with modern technology, information technologies and systems, results in significant competitive advantages for banks. It can be said that one of the major success factors of banks is keeping pace with modern technologies and modern marketing in the banking industry. Banks managed to rubble order must cope with the competition. In recent years we have witnessed the process of globalization and the technological modernization and development of information literacy which receives acceleration in all sectors of the economy and in the banking sector. Contemporary trends in the global banking environment require some changes in business practices of financial institutions. Basic marketing modern technology in banking is represented by: internet marketing and internet banking, mobile banking, social networks, QR codes, social responsibility etc. Marketing in banking represents a distinctive and commercially pragmatic practice of developed countries, without which one cannot imagine either strategic or operational planning in banks. The basic objective of this paper is to highlight the importance of modern marketing banks which represents an extremely powerful tool in the development banks.