Customer satisfaction of modern and revolutionary services as a reflection of loyalty
In terms of globalization and competition, the business concept of a bank, based on respecting the needs and requirements of users of banking services, is becoming a requirement for survival, growth and development of banks. A well-designed and adequately applied concept of modern marketing in banks...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534323D.pdf |