Towards a New Business Model Canvas for Platform Businesses in Two-Sided Markets
Purpose This study aims to increase the understanding of digital platform businesses and business model innovation in two-sided markets. Design/methodology/approach A new business model canvas tool was created through abductive reasoning and a real-life case study. The case was a unique dr...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2021-02-01
|
| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/4621 |