The Influence of Gender Ideology in Consumer Behaviour and Gratification amongst Women Magazines in South Africa

Acknowledging the need for gender equity and female empowerment, effect-based research have led to the investigation of publish media content and the influence it has on gender beliefs and women’s self-views. When it comes to the Africa media landscape studies examining women’s representation in m...

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Bibliographic Details
Main Authors: Thérèse Roux, Elizma Wannenburg, Pamela Serra
Format: Article
Language:English
Published: AfricaJournals 2020-09-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_11_9_4__547-566.pdf

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