Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa

by Thérèse Roux
Published 2020-01-01

Finding Cinderella’s shoe: Guidelines for the planning of contemporary outdoor advertising media.

by Prof Thérèse Roux
Published 2017-02-01

Practitioners’ view of the role of OOH advertising media in IMC campaigns

by A. Therese Roux
Published 2016-12-01

The Influence of Gender Ideology in Consumer Behaviour and Gratification amongst Women Magazines in South Africa

by Thérèse Roux, Elizma Wannenburg, Pamela Serra
Published 2020-09-01