Are We Listening to Our Limited-resource Audiences? Engaging Parents and Caregivers with Nutrition Messaging in Extension Programs

Social marketing campaigns can be an effective method for reaching and engaging limited-resource participants in health messages related to nutrition and physical activity. The target audience should be engaged throughout the process of message identification and creation. This study included focus...

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Bibliographic Details
Main Authors: Karen L Franck, Christopher T Sneed
Format: Article
Language:English
Published: Mississippi State University 2019-10-01
Series:Journal of Human Sciences and Extension
Subjects:
Online Access:https://www.jhseonline.com/article/view/902