The sender-receiver relationship as moderator of the persuasive effect in polysemic communication
The article presents the results of an empirical experimental study into the functional aspects of polysemous communication in politics. The analyses of the results have led to the following conclusions in terms of the functional limitations of the application of polysemy in communication (from the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2017-09-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/2684 |