Smart Cities Marketing and Its Conceptual Grounds

The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in order to...

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Bibliographic Details
Main Authors: Maček Anita, Ovin Rasto, Starc-Peceny Urška
Format: Article
Language:English
Published: Sciendo 2019-12-01
Series:Naše Gospodarstvo
Subjects:
m31
r19
Online Access:https://doi.org/10.2478/ngoe-2019-0024