Consumers' perceptions of personal decision-making: Its relation to cognitive dissonance
The study assesses consumers' perceptions of their personal decision-making ability and process. The empirical analysis was undertaken on a sample of 200 new motor vehicle consumers. The results indicate that the majority of the consumers displayed confidence in the decisions they took, believi...
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| Format: | Article |
| Language: | English |
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AOSIS
2000-06-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/706 |