Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation

Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation

Big data analytics (BDA) is one of the main pillars of Industry 4.0. It has become a promising tool for supporting the competitive advantages of firms by enhancing data-driven performance. Meanwhile, the scarcity of resources on a worldwide level has forced firms to consider sustainable-based perfor...

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Bibliographic Details
Main Authors: Muawia Ramadan, Hana Shuqqo, Layalee Qtaishat, Hebaa Asmar, Bashir Salah
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Applied Sciences
Subjects:
big data analytics (BDA)
data availability (DA)
dynamic capabilities
firm performance
innovation
strategic management
Online Access:https://www.mdpi.com/2076-3417/10/19/6784

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https://www.mdpi.com/2076-3417/10/19/6784

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