THE IMPORTANCE OF BENCHMARKING IN MAKING MANAGEMENT DECISIONS

Launching a new business or project leads managers to make decisions and choose strategies that will then apply in their company. Most often, they take decisions only on instinct, but there are also companies that use benchmarking studies. Benchmarking is a highly effective management tool and is us...

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Bibliographic Details
Main Authors: Adriana-Mihaela IONESCU, Cristina Elena BIGIOI
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2016-06-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2016_business_administration_and_marketing_art.107.pdf