Predictors of Enrolling in Online Courses: An Exploratory Study of Students in Undergrad Marketing Courses

Predictors of Enrolling in Online Courses: An Exploratory Study of Students in Undergrad Marketing Courses

An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those w...

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Bibliographic Details
Main Authors:	Renée J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Format:	Article
Language:	English
Published:	Journal of Educators Online 2015-01-01
Series:	Journal of Educators Online
Subjects:	Online learners face-to-face learning student interactions learning environments undergraduate marketing
Online Access:	https://www.thejeo.com/archive/2015_12_1/fontenot_mathisen_carley_stuart

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