Developing a model for explaining tourism destination brand equity (Case study: Isfahan City)
The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. The statistical population of this study consists of the inbound tourists who have traveled to Isfahan in November 2013. A sample of 200 tourists has been selected from this population. A self-administ...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-12-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51778_8a97f215fc127e3d4ce19406440664d6.pdf |