Enabling Adaptability in Web Forms Based on User Characteristics Detection Through A/B Testing and Machine Learning

Enabling Adaptability in Web Forms Based on User Characteristics Detection Through A/B Testing and Machine Learning

This paper presents an original study with the aim of improving users' performance in completing large questionnaires through adaptability in web forms. Such adaptability is based on the application of machine-learning procedures and an A/B testing approach. To detect the user preferences, beha...

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Bibliographic Details
Main Authors: Juan Cruz-Benito, Andrea Vazquez-Ingelmo, Jose Carlos Sanchez-Prieto, Roberto Theron, Francisco Jose Garcia-Penalvo, Martin Martin-Gonzalez
Format: Article
Language:English
Published: IEEE 2018-01-01
Series:IEEE Access
Subjects:
Adaptability
machine learning
user profiles
web forms
clusters
hierarchical clustering
Online Access:https://ieeexplore.ieee.org/document/8240912/

Internet

https://ieeexplore.ieee.org/document/8240912/

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