Market, Demand Segments and Demand Bubbles

In scarcity markets, corporations use to consider the overall market demand as a group of homogeneous buyers. In controlled competition markets, companies stimulate non homogenous demand reactions to competitive supplies, by segmenting market demand. In over-supply markets, where instability is a ke...

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Bibliographic Details
Main Author: Margherita Corniani
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2005-06-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/9206