Investigating Consumer Insight by Using Completion Techniques: A Pilot Study of a Motorcycle Accessory Shop in Thailand
With almost ten percent of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This pilot qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion)....
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| Format: | Article |
| Language: | English |
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EconJournals
2012-06-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32071/354991?publisher=http-www-cag-edu-tr-ilhan-ozturk |