The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Bibliographic Details
Main Authors:	Karolina Janiszewska, Andrea Insch
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin, Poland 2012-05-01
Series:	Journal of International Studies
Online Access:	http://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf

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