Showing 1 - 2 results of 2 for search 'Karolina Janiszewska', query time: 0.02s Refine Results
  1. 1
    The Strategic Importance of Consumer Insight in Defining Place Brand Identity and Positioning
    by Karolina Janiszewska
    Published 2013-11-01
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    Article
  2. 2
    The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
    by Karolina Janiszewska, Andrea Insch
    Published 2012-05-01
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    Article
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