The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2012-05-01
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| Series: | Journal of International Studies |
| Online Access: | http://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf |