The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Bibliographic Details
Main Authors: Karolina Janiszewska, Andrea Insch
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2012-05-01
Series:Journal of International Studies
Online Access:http://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf
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spelling doaj-4ea8c2902c53434eb219ddafb3d7077c2020-11-24T22:01:51ZengCentre of Sociological Research, Szczecin, PolandJournal of International Studies2071-83302306-34832012-05-015110.14254/2071-8330.2012/5-1/2The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning StatementKarolina JaniszewskaAndrea Inschhttp://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Karolina Janiszewska
Andrea Insch
spellingShingle Karolina Janiszewska
Andrea Insch
The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
Journal of International Studies
author_facet Karolina Janiszewska
Andrea Insch
author_sort Karolina Janiszewska
title The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
title_short The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
title_full The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
title_fullStr The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
title_full_unstemmed The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
title_sort strategic importance of brand positioning in the place brand concept – elements, structure and application of the positioning statement
publisher Centre of Sociological Research, Szczecin, Poland
series Journal of International Studies
issn 2071-8330
2306-3483
publishDate 2012-05-01
url http://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf
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AT andreainsch thestrategicimportanceofbrandpositioningintheplacebrandconceptelementsstructureandapplicationofthepositioningstatement
AT karolinajaniszewska strategicimportanceofbrandpositioningintheplacebrandconceptelementsstructureandapplicationofthepositioningstatement
AT andreainsch strategicimportanceofbrandpositioningintheplacebrandconceptelementsstructureandapplicationofthepositioningstatement
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