Evaluation of the Maguey products portfolio for rural cooperatives in Mexico
This paper shows a products portfolio from a cooperative society of Maguey pulquero producers analysis, as an instrument of strategic planning and investment. The commercial diagnostic phases, market research and portfolio products design were considered. A productive chain analysis was made, consid...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Università degli Studi di Firenze
2018-12-01
|
| Series: | Journal of Agriculture and Environment for International Development |
| Online Access: | https://www.jaeid.it/index.php/JAEID/article/view/826 |