E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country
This research will determine the factors that influence customer preference for local brands over foreign brands in the era of a developing country. This is a quantitative research design. Questionnaires have been used to collect the data on product standards, social media engagement, local positive...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2019-09-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12525/IM_2019_03_Adwan.pdf |