Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

The present paper is focused on the issues of private labels, their establishment, perception and preference by selected groups of respondents, namely consumers under the age of 25 and also inhabitants of selected V4 countries (Slovakia, Hungary and Czech Republic). An anonymous questionnaire survey...

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Bibliographic Details
Main Authors: Ingrida Košičiarová, Zdenka Kádeková, Milan Džupina, Ľubica Kubicová, Marek Dvořák
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Sustainability
Subjects:
private labels
consumers
perception
preference
quality
Online Access:https://www.mdpi.com/2071-1050/12/23/9822

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