Modelling the Air Ticket Purchase Behavior Incorporating Latent Class Model
As passengers are proved to be preference heterogeneous in air travel, this paper tries to model the air ticket purchase behavior incorporating market segmentation. In the research, a latent-NL model, established on the latent class structure and the nested logit model, integrates the personal featu...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2020-01-01
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| Series: | Mathematical Problems in Engineering |
| Online Access: | http://dx.doi.org/10.1155/2020/2046106 |