Diagnosis for the improvement of business innovation management

The current era is characterized by vertiginous changes in the fields of technology and creativity, expanding markets, sharpening competition and strong pressures to increase profitability levels of investments. This forces companies to have a better management of innovation to match the demands of...

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Bibliographic Details
Main Authors: Jorge Lázaro Álvarez Valdés, Maricela González Pérez
Format: Article
Language:Spanish
Published: Centro de Información y Gestión Tecnológica 2019-12-01
Series:Avances
Online Access:http://www.ciget.pinar.cu/ojs/index.php/publicaciones/article/view/516