Framing effects on bidding behavior in experimental first-price sealed-bid money auctions
Consumers often face prices that are the sum of two components, for example, an online purchase that includes a stated price and shipping costs. In such cases consumer behavior may be influenced by framing, i.e., how the components are bifurcated. Previous studies have demonstrated the effects of fr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2016-07-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/13/13807/jdm13807.pdf |