Cluster analysis as a tool of guests segmentation by the degree of their demand
Authors demonstrate the use of cluster analysis in finding out (ascertaining) the homogenity/heterogenity of guests as to the degree of their demand. The degree of guests’ demand is defined according to the importance of perceived service quality components measured by SERVQUAL, which was adopted an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2002-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/272141 |